Job Detail

Executive Creative Director at SoFi
San Francisco, CA, US
About The Role

We are looking for an Executive Creative Director to join our Marketing team and lead the overall creative direction for our rapidly growing brand. As the ECD, you will be responsible for setting the look, tone and feel of the SoFi brand across all our marketing assets across the funnel. You will be partnering closely with our website and product teams to ensure that the brand is brought to life in a cohesive and authentic way across platforms. We are looking for someone who can build highly innovative, creative and impactful programs to connect consumers with our brand to deliver measurable business results.

By joining SoFi, you're joining a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge this new generation has through a new approach to lending. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products. As the company has grown, we’ve been able to help more people with these tools.

SoFi has achieved significant growth, with big plans ahead. In just the last year, we've more than doubled our member base (300,000 strong), doubled loan volume ($8 billion in 2016), and grown our team from under 200 people to more than 1,200. We're preparing to go global, with expansion to Australia and Canada planned this year. And we're well capitalized to power all this growth, having raised $1.9 billion in equity backing. But we'll only be able to continue this growth with great talent, and that includes you.


Develop a world-class creative team with a vision and structure that attracts top talent and meets the needs of a growing organization.
Mentor and manage a cross-functional team of creatives—owning the personal and professional development of these individuals
Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels and products. Use this strategy to guide the priorities and output of the creative team
Manage a team of designers to execute across all major design projects across web, mobile, audio, social, digital, OOH, video, experiential and TV.
Work with leaders to identify and prioritize key brand and DR/acquisition creative initiatives to support SoFi growth and experience for members and prospects
Partner closely with channel owners to build a consistent end-to-end brand experience across marketing touch-points and mediums
Develop iterative approach to creative to cultivate testing culture for creative assets to drive performance
Cultivate ownership of marketing initiatives and performance across the creative team through iteration, experimentation and subject matter expertise in products and/or channels
Partner closely with engineering/UX to ensure consistency of the overall experience of our brand.
Inspire creativity across the organization to drive innovation and calculated risk taking to position SoFi as the leader in financial services and win the hearts and minds of our target consumer.
Personal characteristics:

Strong leader, manager and mentor
Excellent communicator
Creative visionary. Ability lead conceptual thinking in addition to clearly articulating the creative vision for the brand across channels and the funnel.
Team player
Attention to detail, while being able to rise above to see the bigger picture
Able to shift easily between projects easily while remaining focused on the business objective
Thrives in a fast-moving environment.
Energized by growing and driving a business forward.

10+ years of relevant work in creative field with a portfolio of results driven work that shows diversity of experience across both online and offline marketing, including TV creative development
Led an in-house creative team that has developed creative campaigns for acquisition marketing in addition to brand marketing
Experience in performance marketing across channels
Experience with brand management/design
Would like to see both agency and in-house experience
Management and mentorship experience (5+ years)
Experience with marketing campaigns across mediums—web, OOH, print, social, TV, video, internal collateral (e.g. presentations)—across the funnel (awareness, conversion, advocacy, etc.)
Knowledge of financial services / personal finance a plus

Catered lunches, a fully stocked kitchen, and subsidized gym membership.
Competitive salary packages and bonuses.
A flexible vacation policy allows you to truly relax and reboot.
Comprehensive health, vision, dental, and life insurance as well as disability benefits.
100% of health, vision, and dental premiums paid by SoFI for employees and their dependents.
401(k) and education on retirement planning.
Tuition reimbursement on approved programs, up to $5,250 a year.
Monthly contribution to help you pay off your student loans.