Job Detail

Senior Manager of Marketing Operations at Singular
San Francisco, CA, US

About Singular

Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. Visit to learn more.

What You’ll Do

  • Marketing Automation:
    • Be the Pardot admin, responsible for instance configuration, cleanliness and ongoing program tracking and automation development
    • Partner with individuals across marketing to assist in building and running demand generation & account-based marketing campaigns
    • Build nurture/re-engagement programs and operationalize email marketing campaigns
  • Process & alignment:
    • Manage account-based operations including building and tiering the target account list, account scoring, etc.
    • Drive alignment across the sales and marketing team by managing the lead to sales handoff process
    • Lead salesforce campaign set-up, build list segmentation and track campaign success
  • Marketing database strategy:
    • Lead database lifecycle marketing and reporting efforts including monitoring and analyzing lead scoring, database health and churn propensity
    • Source alternative ways to acquire and enrich data to maintain a rich but clean database
  • Measurement:
    • Build marketing attribution models and provide the marketing leadership team with ongoing analysis for pipeline impact and goal setting
    • Partner with sales ops to identify proper SFDC structure and requirements to ensure proper tracking of campaigns and measurement of marketing contributions to business goals
    • Forecast channel contributions to marketing goals based on field marketing, demand gen and account-based programs
    • Build funnel analytics dashboards in Tableau or other visualization tools to track marketing impact on sales funnel and provide insight to optimize programs across channels
  • Marketing tech stack:
    • Be the expert on all things marketing technology including a strong understanding of how to build a technology stack that fuels efficiency
    • Evaluate, implement and manage marketing technology systems that relate to lead generation, attribution, account-based management and other processes


What you’ll need

  • 7+ years of experience in a marketing operations role
  • Extensive experience working for a B2B SaaS business
  • Strong understanding of account-based marketing
  • High degree of proficiency with enterprise marketing automation platforms (Pardot, Marketo, or Eloqua)
  • Intermediate to advanced proficiency with Salesforce
  • Proven track record in a fast paced environment
  • Possess a high degree of initiative, self-motivation, and resourcefulness
  • Excellent written and verbal communication skills
Singular is committed to equal employment opportunity. All qualified applicants will receive consideration for employment, and will not be discriminated against in employment, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected category. We also consider qualified applicants with arrest and conviction records, consistent with legal requirements. Singular is committed to providing an accessible environment for all candidates and employees. Please let us know of you have a disability or special need that requires accommodation to apply for a job with Singular or participate in the application process.