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Regional Director of Practice Development



United States
Posted on Thursday, September 7, 2023
About Cherry
Started in 2019, Cherry is an extremely fast growing FinTech that has built the simplest, fastest, and most inclusive Buy Now, Pay Later solution for medical practices such as dentists, medical aesthetics, veterinarians etc.
Cherry enables medical practices to treat more patients by making their services more financially accessible.
Cherry was founded and is led by Stanford entrepreneurs with a previous successful exit and backed by an all-star lineup of investors such as Kleiner Perkins and DCM.
With proven product-market fit and rapid success across our sales organization, we are growing our team. It’s an amazing opportunity to get in early at a high-growth, high-performance organization that is reshaping the way patients pay for their care.
We are looking for a rockstar Regional Director of Practice Development to lead a team of 8-12 Practice Development Representatives focused on growing our relationships with our practices. This is a unique opportunity to make a strategic impact on our business (and this industry). We’re looking for someone who has a tactical, operational, and strategic mind; someone who is a pro recruiter and manager; someone who has a proven track record of building and leading a world-class sales team.
Your regional Practice Development team is an inside and field-based sales team that is assigned a book of existing Cherry customers. Your team will be accountable for hitting existing account sales, referral, churn, and transaction volume targets. The target customers for this sales activity include MedSpas, medical aesthetic practices, dental practices, and optometry practices that are already enrolled with Cherry.
The position will be remote, with field sales related travel required.


  • Hire and manage a sales team consisting of 8-10 Practice Development Managers which executes both inside and outside sales motions
  • Be fully accountable for monthly, quarterly, and annual sales quotas and goals assigned to the team
  • Execute outbound recruiting on a regular basis; strive to meet/exceed hiring targets with high quality sales representatives
  • Manage new hire onboarding and training for Practice Development Managers
  • Forecast the team’s performance on a regular basis and perform regular account reviews with the team
  • Willingness to execute your own sales calls, alongside your team, as you learn the sales process
  • Be a “sales coach” for assigned Practice Development Managers on a daily basis; provide coaching and feedback in real-time
  • Get personally involved with real customer conversations across assigned team on a daily basis
  • Implement and train team members on a proven selling and account growth methodology
  • Create and foster a performance-driven sales organization, which involves overseeing performance improvement plans and disciplinary action as required
  • Motivate the team (and individuals) on daily and weekly basis
  • Develop and execute sales contests and gamification on a regular basis
  • Manage and hold the team accountable for key performance indicators necessary for team success
  • Collaborate with our Head of Sales Operations on salesforce administration, data analyst, and sales enablement needs
  • Assist with the development of sales content creation and maintenance
  • Execute initiatives outside of your core job description as needed
  • Be a team player and act like an owner at all times - give and accept feedback, collaborate with your colleagues, and seek to lift every member of the sales organization to greatness


  • 4+ years of experience in a sales management role; tech/software/medical sales experience preferred
  • 4+ years of experience in a sales individual contributor sales role with experience selling to Aesthetic or Dental practices
  • Advanced experience in account growth/development sales, to include the implementation of selling processes/methodologies
  • Power-user experience with cloud-based communication tools (such as Slack, cloud-based VOIP telephony, Zoom, etc)
  • Undergraduate degree
  • Experience at an early-stage company, selling new products against industry incumbents preferred
  • Exceptional written, verbal, and technical communication skills
  • Independent worker, self starter, and proven ability to exceed expectations in a remote work environment
  • Willingness to work at a dynamic, ever-changing environment filled with friendly competition where high performance is directly rewarded
  • Ability to travel up to 8 nights a month on average
Cherry provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.