Job Detail

ASO & User Acquisition Coordinator at PicsArt
Yerevan, AM



PicsArt is seeking an ASO & User Acquisition Coordinator to be a key contributor and support both the UA, ASO teams and larger marketing team. The ideal candidate has strong attention to detail, is a self-starter and capable of prioritizing and managing a pipeline of various tasks. An understanding of marketing within a fast-paced mobile app environment is a plus. This role is based in Yerevan, Armenia and reports to the ASO, SEO & Web PM, but will also work closely with the Director or User Acquisition in San Francisco.





  • Launch and manage performance app install campaigns across various channels including Facebook, Instagram, Google, Twitter and Snapchat;

  • Generate keyword lists for user acquisition campaigns on a weekly basis, across 15+ countries/storefronts;

  • Analyze and optimize campaigns against main KPIs including PicsArt trials and ROAS;

  • Help craft ASO and SEO strategies;

  • Troubleshoot campaign delivery issues and work with appropriate parties to identify a solution;

  • Extract data from multiple ad partners to update daily and weekly internal reporting;

  • Launch new Apple Search keywords across various geos and manage keyword bid adjustments;

  • Maintain and organize repository of UA creatives;

  • Compile results of A/B tests to be presented to internal teams.




  • Bachelor’s degree with focus on Business, Marketing, Economics or other related field;

  • Minimum 1 year experience of working within a mobile app environment;

  • Self starter with strong project management and prioritization skills and hands-on execution ability;

  • Strong proficiency In G-Suites and Microsoft Office, particularly sheets and Excel;

  • Great attention to detail, superior problem-solver, and an analytic mindset;

  • Outstanding communication skills, both written and spoken.