Job Detail

Country Coordinator at PicsArt
Yerevan, AM


At PicsArt, we’re looking for innovative, creative and high-energy Country Coordinators from Japan, Russia, India, Mexico, France, Egypt, Argentina, and additional countries to help fuel organic growth in these markets! You’ll be working on content driven projects specific to your native country, and supporting efforts such as ASO, UA, localization, influencer programs, video tutorials, community, social media, acting on trends, and much more. This role is based in Yerevan, Armenia and reports to the Director of Global Content Marketing, working closely with the Marketing team based in both Yerevan and San Francisco.

We are looking for someone who is professional, with exceptional writing and verbal communication skills in your native language, and the ability to manage and execute multiple projects simultaneously. The ideal candidate is outgoing, has a finger on the pulse of their native country including trends, and can work well with large teams.  Experience with content and social media is a plus.

 You’ll be responsible for the planning phase, execution and monitoring for several country specific projects. You will work with the marketing team, support team, data team, and product to provide country specific knowledge with the goal of accelerating PicsArt growth in country specific markets. This role will start as an individual contributor on a dynamic, and growing marketing team.


Responsibilities for the specific country market are not limited to but include:

  • Work with Marketing team to make sure that all ASO/UA and localization material/copy is relevant for key demo;

  • Generate relevant content, challenges, social media outreach, tutorials based on trends and company goals;

  • Curation and review of user generated and premium content;

  • Work with country specific influencers to share PicsArt’s story;

  • Support social media efforts, consult with Support team as needed;

  • Support regional user acquisition efforts via keyword review and localization.



  • Excellent native language skills, strong English skills, Armenian is a plus;

  • Knowledge and general interest in trends happening in native country;

  • Consumer mobile app fanatic;

  • BA/BS degree or equivalent practical experience;

  • Strong and professional written and verbal communication skills;

  • Outgoing personality coupled with a great, positive attitude, and a team player;

  • Great organizational skills, follow-through on executing projects and a passion for data;

  • Strong attention-to-detail and grammar knowledge;

  • Ability to work within a large team as well as other units across the company;

  • Experience working in a start-up environment (experience working with an international team is a huge plus);

  • Skilled in Google Docs, Sheets and Slides and able to assemble great looking campaign deck.