Job Detail

Senior Marketing Manager at Bill.com
Palo Alto, CA, US
About Bill.com
 
Bill.com is a leader in financial process automation for small businesses and mid-size companies. Making it simple to connect and do business, the Bill.com Back Office Cloud digitizes, automates and simplifies legacy payment and financial processes. With an integrated, end-to-end platform, Bill.com leverages artificial intelligence to reduce manual work, and provides a cloud workspace to help run your business anytime, anywhere. The company partners with many of the largest U.S. financial institutions, more than 70% of the top 100 U.S. accounting firms, and major accounting software providers. Bill.com manages more than $70B in annual payment volume across ACH, virtual cards, checks, and international payments. The company has offices in Palo Alto, California and Houston, Texas. For more information, visitwww.bill.com or follow @billcom.
 
Mission:
Our accountant channel is a critical success factor for Bill.com. We closely partner with firms of all sizes to help them grow their businesses through adding bill pay services and powering their client advisory work.  Our marketing scales from driving small firm trials to engaging in account based marketing programs for the largest firms. We are seeking a Senior Marketing Manager who thrives on new challenges and launching integrated marketing  programs to drive the new firm acquisition strategies. 
 
Our marketing team is growing fast, now at 32 people, and we have team members supporting all of the key functions.  We move fast and are entrepreneurial and collaborative, valuing people who are creative, can problem solve, and can create brand new initiatives.  
 
This high-profile role reports directly to the Director of Marketing. The primary responsibility is to develop the campaign strategy and lead cross functional teams to build and measure new acquisition program

Responsibilities:

    • Build the strategic plan for acquisition and map out the annual campaign calendar
    • Create campaign plans and manage the campaign development
    • Collaborate with the demand gen team to create advertising campaigns to meet acquisition targets, and work with the social media team/agency on social strategy
    • Map the buyer’s journey and align content with the various stages
    • Content creation with support from product marketing, creative services and outside influencers
    • Work with Marketing Operations to map out a new MQL funnel and set up measurement and reporting
    • Work closely with the sales teams, generating alignment and shared programs
    • Lead the accounting channel conversion funnel communications, testing and optimizing to improve results
    • Manage our relationship with CPA.com, which is a key strategic partner for lead gen and awareness
    • Drive our experiments in account based marketing and work to turn this into a core strength of the marketing organization

Professional Experience/Background to be successful in this role:

    • 5-10 years experience in a Marketing related role (Saas or Financial Services preferred)
    • Experience building, optimizing and scaling marketing campaigns to improve acquisition and conversion.   
    • Basic knowledge of Marketo or other marketing automation tool.  We have a Marketo agency that does the detailed implementation of programs, but basic knowledge is required or must be quickly acquired.  
    • Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
    • Will partner with the analytics team and Marketo agency to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecast.  Will field customer research as required.
    • Strong understanding and experience with testing methodologies and with lead scoring/routing
    • Experience with Account Based Marketing a major plus
    • Bachelor’s degree

Competencies (Attributes needed to be successful in this role):

    • Balancing a data-driven approach with creative instincts  
    • Must be a driver, a problem solver, and an influencer
    • Ability to understand the buyer journey and represent the voice of the customer
    • Excellent oral and written communications skills
    • Proficient in Microsoft PowerPoint, Word and Excel and working knowledge of marketing automation 
    • Team player and strong project manager

Expected Outcomes in 6 months:

    • Gain a good understanding of the product and the customer personas
    • Create campaign plan, align with the demand gen team and bring a new integrated program to market
    • Set up lead flows and nurture emails
    • Establish reporting of campaign results to report on progress relative to plan, including optimization recommendations
    • Validate hypotheses by having input on the design & execution of A/B tests
Bill.com Culture:
●      Humble – No ego
●      Fun –  Celebrate the moments
●      Authentic – We are who we are
●      Passionate – Love what you do  
●      Dedicated – To each other and the customer